The Power of the Second Person

birds

photo credit: http://stevecorn.com/


One way or another, one person initiated everything.

Perhaps, you’ve heard about this before – In every successful business, or campaigns or movements, you need a “critical mass”. In social dynamics, critical mass is a sufficient number of adopters of an innovation (idea) in a social system so that the rate of adoption becomes self-sustaining and creates further growth.

Christian Gmelin (GIZ Bonn) & I conducted a workshop in Berlin last week on the topic of “Learning & Social Media”. One of the examples we used for the workshop is this video. Read More