Addis Fortune newspaper reports that Teddy Afro’s album realises on the eve of Ethiopian Easter. A million copies sold from his last album. It is everyone’s question if he hits the music industry one more time. There are interesting articles coming up about Teddy Afro – one is from the new magazine 360_One_world mag with Beate Wedekind. In my blog post I mention five reasons why you need to consider buying his new album titled – ‘Tikur Sew’
1. His songs invoke emotions
Artists should invoke emotions and Teddy Afro is very good at it. He takes Asmera to Addis; for most people still don’t believe that Ethiopians and Eritreans are two different nations. He invokes emotions about the social challenges what Ethiopians have in the country and outside the country. He sings about equality and unity. I would also expect that he would invoke emotions in this new album.
2. He is an activist
Activism is barely accepted in Ethiopian society let alone with the government. It is great that there are many online activists right now, thanks to social media! But
the then in the society at large most activists are driven by their political parties not in their own philosophies. Teddy’s activism comes out of himself. His new album titled “tikur sew” [am], Black Person. I expect that he will exercise activism in his new album.
3. He is a critic
Religious leaders once stickily complained on him talking about how God sees churches and mosques. In reality he was talking about love. The fact that he is straight forward in his lyrics and usage of very strong Amharic words made him a good critic.
4. He takes a risk of copyright counterfeiting
The music industry in Ethiopia nearly paused. Copyright issues and lack of intellectual property law enforcement highly discouraging a lot of artists (Movies producers are an exception – anyway, there is no quality movie produced so far after Teza and Tizitah). Teddy took risk that he imagines to sell his album in this time. The inflation reached 36% in the country. People don’t seem to have interest to buy things that are not basic need. I expect that a lot of people buy his album in this unfortunate situation in the country.
5. His first album after prison
Some say, if teddy stays long time in prison he might lose his talent. Fortunately, he didn’t last longer because of “good conduct”. Others say, prison is where you learn life-changing lessons and a time to have a closer look to yourself. So one-way or another, worth to anticipate Teddy’s new songs.